This project was probably one of the most influential pieces of my young career, because of what I learned about working with a client over the course of a year. I went through 8 rounds of creative changes, 4 of which started with a new creative brief, as the client and I learned what they wanted their brand to become.

We eventually made brand guide boards to establish what A&W brand as a whole should look like and then moved forward with the new layouts above which were released into market in 2010 and remain in market today.