Wanting to be different than the competition, Golden Chick needed a new look. Their brand personality was quirky and handcrafted. This was brought to life through textures and typography using clever and fun lines describing the contents of each packaging element. 

Not being able to decide which design they preferred, Golden Chick took the artwork to the public and asked them for their opinion. This was the most highly engaged post for the year for their brand. 

Golden Fried Chicken is the staple that began Golden Chick. This campaign was the first in the new edgier look and feel for the Golden Chick brand in early 2016. The idea was born from the handcrafted and in-store marinated chicken that the Brand prides themselves on.

With that level of care about their product, we wanted to create one of a kind pieces that would reflect the handcrafted chicken recipe. The scratchboard look does just that while giving the brand a modern look that appeals to a younger crowd.

It started with a mood board, a typographic look and then moved into the in-store point of purchase pieces, OOH and social.