https://jennwillis.com/golden-chick daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1522723566822-686MIZQFO5SZB1IS0GFD/2016+Packaging+Image+SM+%281%29.jpg Golden Chick - Golden Chick Packaging Redesign // Wanting to be different than the competition, Golden Chick needed a new look. Their brand personality was quirky and handcrafted. This was brought to life through textures and typography using clever and fun lines describing the contents of each packaging element. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1522723566822-686MIZQFO5SZB1IS0GFD/2016+Packaging+Image+SM+%281%29.jpg Golden Chick - Golden Chick Packaging Redesign // Wanting to be different than the competition, Golden Chick needed a new look. Their brand personality was quirky and handcrafted. This was brought to life through textures and typography using clever and fun lines describing the contents of each packaging element. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1522729869448-O6JLO6P3TT1PO5IKUA7L/Screen+Shot+2016-06-29+at+10.31.23+AM.png Golden Chick Not being able to decide which design they preferred, Golden Chick took the artwork to the public and asked them for their opinion. This was the most highly engaged post for the year for their brand. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052399494-ALBO9RCVM8E79PSXEH9S/image-asset.jpeg Golden Chick - Golden Chick — When You're Hungry https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050288822-U38020IN4NANY437LMP6/GoodToTheBone_1.jpg Golden Chick - Good To The Bone Promotion // Golden Fried Chicken is the staple that began Golden Chick. This campaign was the first in the new edgier look and feel for the Golden Chick brand in early 2016. The idea was born from the handcrafted and in-store marinated chicken that the Brand prides themselves on. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050292216-OA7WI66P3X3C4SYW2LGG/GoodToTheBone_2.jpg Golden Chick With that level of care about their product, we wanted to create one of a kind pieces that would reflect the handcrafted chicken recipe. The scratchboard look does just that while giving the brand a modern look that appeals to a younger crowd. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050293168-2HLH3NWERK55VNIY8GX0/GoodToTheBone_3.jpg Golden Chick It started with a mood board, a typographic look and then moved into the in-store point of purchase pieces, OOH and social. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050296002-R7FZMGXNQ3Z1Q2GQ21B6/GoodToTheBone_4.jpg Golden Chick https://jennwillis.com/photography daily 0.75 2018-06-27 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038291476-98FBZIYUPJ0ODM3RO8NR/0Y0A1924-1.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038291476-98FBZIYUPJ0ODM3RO8NR/0Y0A1924-1.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038313510-3F93Y9GJDE9629UV52FD/0Y0A1983-4_edit.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038299350-NJKIACTDL9CCYV0493DH/0Y0A2015-7.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038307646-1TODQVAX2TQ28V0B1677/0Y0A2085-3.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038316358-UKCE4NFK51I6IPYJF01Y/0Y0A2161-6.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038364330-CP76UU2PXPZHDKD7IZK3/0Y0A6160_Edit.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038368148-ZY67SJ3TELKQLHWKQ30R/0Y0A6267_Edit.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038402184-JFF7QYDVR9NGAU6NYIUG/0Y0A6395_Edit.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038378227-SS6UNMJ1C6HSIPBGWVXX/0Y0A6717_Edit.jpg Photography 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https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038750440-GXKGGEJ6QVLSJK37PWX7/Jennifer_Main_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038778066-QE5AMZ6BNMHR4GVPOXJW/JohnMark_Left_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038701873-RB3XFKZIPLPEOO7SHXS7/Christie_Left_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038690758-DYB7680M81XK6RLE0W5I/Bart_Last_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038794553-S3V6MO36QHIIMQBTP0Z6/Morgan_Left_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038794131-70445HR88Y3ENZMTXJQS/Kenny_Main_Crop.jpg Photography https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038803233-HHB90MPNL8FGJB4OJSSJ/Presley_Last_Crop.jpg Photography 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https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530038840245-PKIBSY5GQV2KCY8XORG1/Whitney_Left_Crop.jpg Photography https://jennwillis.com/texas-dairy-queen daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530046090262-9OFFI4U5W1I24X8GANOD/baconguac_crunch.jpg Texas Dairy Queen https://static1.squarespace.com/static/5ac2e749365f026a08bde009/5b3293138a922db397d5b610/5b32933386d4e5607701f040/1530041139106/ Texas Dairy Queen https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530045474153-V0VEL3AKPMMTC7LT9MT5/baconguac_crunch.jpg Texas Dairy Queen The crunchiness and the flavor of this burger led us to the name Bacon Guacamole Crunch Hungr Buster, which is a mouthful but so is the sandwich. The logo was created to visually emphasize the crunchiness of the burger. I worked with a photographer and food stylist to create the images above to promote in-store for this new item. This is the first food item highlighted in the 2013 TV campaign that I helped to concept and produce. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530041140064-DO0PYJYNZ8HQ95NE7ERJ/image-asset.jpeg Texas Dairy Queen - Texas Dairy Queen — Texas https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530041634211-NGIEXJ57M7NDYWFAGNRQ/image-asset.jpeg Texas Dairy Queen - Texas Dairy Queen — Football https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530041690736-AREKQMMDOX9N3CGCW4J4/image-asset.jpeg Texas Dairy Queen - Texas Dairy Queen — Art https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530041725485-EGNXQBUIOUBG7EL8NHFP/image-asset.jpeg Texas Dairy Queen - Texas Dairy Queen — Art Spanish https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530045926057-RHA3HFI43E4Q2V6A34GM/DaveCampbell1.jpg Texas Dairy Queen - Dave Campbell Magazine Ads Football is big here in Texas. So big in fact that we have a magazine dedicated to it, Dave Campbell’s Texas Football. Texas Dairy Queen and Dave Campbell have a long-running relationship. For the past several years Dairy Queen has held the highly coveted back cover of each magazine. Each ad was meant to show Texas’ love for Dairy Queen to be as large as Texas’ love for football. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530045946556-M5ZX5NK4TQEDRGULH7F4/DaveCampbell2.jpg Texas Dairy Queen https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530045964333-8380EBMWF50MFNSTAMBP/DaveCampbell3.jpg Texas Dairy Queen https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530045981855-3S55U1PHWIRLUL82QNKY/DaveCampbell4.jpg Texas Dairy Queen https://jennwillis.com/american-portraiture daily 0.75 2018-07-08 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052215208-WAMNT1KOFCCU0PCHSWU6/Mad_Website.jpg Million Air Dallas Visit the Site https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052215208-WAMNT1KOFCCU0PCHSWU6/Mad_Website.jpg Million Air Dallas Visit the Site https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530046750593-3PPEAB3SUL1QNTO41ERL/Mad_Brochure_Front.jpg Million Air Dallas Million Air Dallas has been a pioneer in the private jet charter business for over 30 years, strong in safety, luxury and customer service. Over the past two years I have immersed myself in learning the ins and outs of the business and helped create a new look and feel from scratch. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530046750930-MF4H3OA7V5P5JK7E5CV5/Mad_Brochure_Inside.jpg Million Air Dallas From the website to the print pieces, the luxurious brand now has the voice and look that it was desperately needing to take their business to the next level. Including all new photography that I collaborated with lifestyle photographers Jill Broussard and Justin Clemons to create. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530046753315-8C8SWMKHIG7TUI4N7CJV/Mad_Stationary_Inside.jpg Million Air Dallas https://jennwillis.com/ibili daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050138347-ZMPBQ5W35X04JQVUR2EN/DrPepperFootball_1.jpg Dr Pepper Football The Dr Pepper team approached us again for the third year and asked us to create an innovative program for the 2010 College Football promotion. They have successfully been doing this program for over 14 years and it has become one of their biggest programs. We were asked to take their program from the previous year and use the general idea of the tuition giveaway, but find a way to take it up a notch. After a few brainstorms we noticed that the previous designs were only reflecting the new design for the cans and really didn’t reflect the college experience. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050138347-ZMPBQ5W35X04JQVUR2EN/DrPepperFootball_1.jpg Dr Pepper Football The Dr Pepper team approached us again for the third year and asked us to create an innovative program for the 2010 College Football promotion. They have successfully been doing this program for over 14 years and it has become one of their biggest programs. We were asked to take their program from the previous year and use the general idea of the tuition giveaway, but find a way to take it up a notch. After a few brainstorms we noticed that the previous designs were only reflecting the new design for the cans and really didn’t reflect the college experience. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530050138563-204Z77E295BHS0IRHPOO/DrPepperFootball_2.jpg Dr Pepper Football So we put together a look and feel that represented that feeling. It wasn’t just about the players on the field, but the fans, the coaches, the down and dirty experience. The key visual even represents that gritty feeling in the text. The broken look suggests the intensity of a hit or the motion of the players down the field. The client was so happy with idea. We immediately set up a photo shoot and found the right people to be involved. We also had the opportunity to work with Lou Holtz and to take football promotion up a notch. https://jennwillis.com/death-by-xoko daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051291440-GMHE0SP64FT1NSUQAKWS/A%26W_1.jpg A&W Cream Soda Packaging - A&W® Cream Soda Packaging Restage// This project was probably one of the most influential pieces of my young career, because of what I learned about working with a client over the course of a year. I went through 8 rounds of creative changes, 4 of which started with a new creative brief, as the client and I learned what they wanted their brand to become. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051291440-GMHE0SP64FT1NSUQAKWS/A%26W_1.jpg A&W Cream Soda Packaging - A&W® Cream Soda Packaging Restage// This project was probably one of the most influential pieces of my young career, because of what I learned about working with a client over the course of a year. I went through 8 rounds of creative changes, 4 of which started with a new creative brief, as the client and I learned what they wanted their brand to become. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051291741-YKHBUOSGXWH1K0C2PEVR/A%26W_2.jpg A&W Cream Soda Packaging We eventually made brand guide boards to establish what A&W brand as a whole should look like and then moved forward with the new layouts above which were released into market in 2010 and remain in market today. https://jennwillis.com/chotto-motto daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051025284-C61S2Y285PJ3FNJDPL90/OuterLimits1.jpg Young Presidents Organization - Young President’s Organization (YPO) North Texas Outer Limits Themed Educational Calendar Year// It was a blast creating the theme and collateral for the Education year Loomis President Mike Sullivan planned for the North Texas YPO chapter. The “Outer Limits” framed an incredible year of events and speakers including Ben Stein, Michio Kaku and a dozen more. Along with this design, we also created and produced a video to help promote the Education year. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051025284-C61S2Y285PJ3FNJDPL90/OuterLimits1.jpg Young Presidents Organization - Young President’s Organization (YPO) North Texas Outer Limits Themed Educational Calendar Year// It was a blast creating the theme and collateral for the Education year Loomis President Mike Sullivan planned for the North Texas YPO chapter. The “Outer Limits” framed an incredible year of events and speakers including Ben Stein, Michio Kaku and a dozen more. Along with this design, we also created and produced a video to help promote the Education year. https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051025551-OHAXQ1LJXV76OW5T8ITD/OuterLimits2.jpg Young Presidents Organization https://jennwillis.com/brine-pickles daily 0.75 2018-06-26 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052062180-7GVLFLP22TSKLKB2WR30/BeerDay2017_1.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530051244442-6YT8PS5MHTB6UOQ0MDOC/Valentines2.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052062180-7GVLFLP22TSKLKB2WR30/BeerDay2017_1.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052069069-HJI1ILUO49ARA4HLCTZ3/BeerDay2017_2.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052071915-97LXBJYCMVCW1ZAZ5DGI/BeerDay2017_3.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052080071-E9G93B2BG6M4VCAOJIYI/BeerDay2017_4.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052080532-E07PW8VVXEDDSWOOFPYR/BeerDay2017_5.jpg TGI Fridays International Beer Day https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052091733-RV5WT914UYAVMBTZ0RG1/BeerDay2017_6.jpg TGI Fridays International Beer Day https://jennwillis.com/new-project daily 0.75 2018-07-08 https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530053830774-XNOB11DF2DICS6354YZJ/NH_Desktop.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052341989-LAZFZEK3WJEEI6QJ53SU/KingForAQueen_1.jpg UX/UI Design https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530052848172-SUKCF15MQ510A9A8VZLH/RollKall_V2_desktop.png UX/UI Design See Full Page https://images.squarespace-cdn.com/content/v1/5ac2e749365f026a08bde009/1530053685792-JJC8NYD5ONV87Y5481C8/NH_Desktop.jpg UX/UI Design - 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