The crunchiness and the flavor of this burger led us to the name Bacon Guacamole Crunch Hungr Buster, which is a mouthful but so is the sandwich. The logo was created to visually emphasize the crunchiness of the burger. I worked with a photographer and food stylist to create the images above to promote in-store for this new item. This is the first food item highlighted in the 2013 TV campaign that I helped to concept and produce.

Football is big here in Texas. So big in fact that we have a magazine dedicated to it, Dave Campbell’s Texas Football. Texas Dairy Queen and Dave Campbell have a long-running relationship. For the past several years Dairy Queen has held the highly coveted back cover of each magazine. Each ad was meant to show Texas’ love for Dairy Queen to be as large as Texas’ love for football.